QL Resources Bhd (QL) and IJN Foundation kicked off the second leg of its “Good Heart Campaign”. This year, QL is targeting to raise RM100,000 for IJN Foundation, double the amount pledged in 2014. The “Good Heart Campaign” began last year (2014) and is part of QL’s commitment to the foundation with a target of RM150,000 over a three-year period; which translated to a minimum of RM50,000 per year.

The IJN Foundation (IJNF) is a non-profit organisation with a philanthropic mission to raise funds and financially assist the surgery cost of poor and needy heart patients seeking treatment. The IJN Foundation, which is a charity organisation affiliated with the Institut Jantung Negara, is also the main supporter of ongoing research done by IJN’s specialists in cardiovascular diseases.

The Good Heart Campaign will see QL contributing 50 sen for each pack of QL Omega or QL Deli Fresh eggs sold in September and October. Two-hundred thousand packs of eggs bearing the Good Heart Campaign donation logo will be made available for sale nationwide over this two-month period.

Chia Seong Pow, executive director of QL Resources Bhd, said: “QL believes in long term commitment for the benefit of all, synonymous with our name, which is the initialism of Quan Li. The Good Heart Campaign is one such platform to make a conscious effort towards a worthy cause that resonates with our core values. We support the good work and research that IJN Foundation has been undertaking. This is QL’s way to help raise awareness on cardiovascular disease and the importance of leading a healthy lifestyle with a balanced diet and exercise,” Chia added.

He said the company hoped that QL’s commitment as the IJN Foundation’s Gold Partner becomes an inspiration to other organizations and they will follow suit.

“From 2006 to 2014, IJN Foundation has helped more than 1,000 patients and this was made possible with the generous contribution and support from organisations and individuals. We hope that more corporate organisations would come forward and becomes the IJN Foundation’s corporate partner,”

Said Toh Puan Dr. Hajjah Aishah Ong, chairman of IJN Foundation.

“We are grateful to have a committed corporate partner such as QL who believes in our mission and helped us to raise funds. Further to that, we are indeed proud to be associated with QL who with their own initiative has proactively create awareness of how to live a healthy heart,” Dr. Hajjah Aishah Ong concluded.

A good heart begins with the right nutrients. And, eggs are an essential part of a healthy balanced diet as they contain high quality protein, unsaturated fat and more than 10 essential minerals and vitamins. QL Omega and QL Deli Fresh eggs have up to 40% cholesterol than normal eggs, are completely free of synthetic colours, and are enhanced with natural feed ingredients and probiotics. QL Omega eggs are enriched with Omega-3, an essential fatty acid that is associated with reducing the risk of cardiovascular diseases, including heart attack and stroke.

Through last year’s Good Heart Campaign, QL donated RM75,000 to IJN Foundation. The said amount was 50% more than the targeted RM50,000 per year for IJN Foundation and has committed to the foundation until 2016 to IJN Foundation.

Should QL achieve its RM100,000 target this year, QL would have surpassed its overall pledge of RM150,000 for three years within a two-year period. The funds raised from the Good Heart Campaign will go towards key areas under the IJN Foundation, namely the Foundation’s Patient Assistance Programme, Research and Clinical Trials as well as Education and Training Programmes.

QL is the largest eggs producer in the Asean region with almost five million eggs daily, across operations in Malaysia, Indonesia and Vietnam. Being one of the leading egg producers in Malaysia with a daily production of 3.2 million eggs, QL continues to invest in nutrition research, farming technology and product development in order to bring quality food products to consumers.

QL Eggs are produced with specially formulated feed, enhanced bio-security, and stringent quality screening processes. The result is QL Eggs that are natural, nutritious and fresh. QL Eggs stand for quality, freshness, cleanliness and nutrition.

QL To Raise The RM100,000 For Foundation Via ‘Good Heart Campaign’
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